Thursday, 17 October 2019

Questions to Ask an Expert witness

Questions to Ask an Expert witness

Many clinic owners are having similar problems with recruiting – not just therapists but for all levels of staff from front of the house to managers. It is estimated that by 2020 there will be a worldwide shortage of 400,000 places in management staff and therapists within the aesthetics business, which is a pretty significant and slightly terrifying figure.

One of the causes of this issue is that the business is expanding rapidly, with so many new clinics opening yet struggling to recruit decent therapists. As a result, they have had to raise salaries to attract staff, thus inflating the market price for therapists. The salary costs are higher, despite the therapists not having the qualifications or clinical experience to merit these salaries, so clinic profits dive and quality of service suffers – creating a crisis for clinic owners and customers.

In order to entice good therapists to join your team, you need to excite them about their chosen career path; lay out a plan for their future growth, and guarantee you will provide training for them to become more senior aesthetic therapists. If successful, they may possibly graduate to medical aesthetic therapists, if their skill set allows. This “career path” is almost like an apprenticeship that can lead to a full-blown profession if the commitment is there.

Clinic owners should be aware that the aesthetic industry is continually advancing and changing, so to attract and maintain staff members, therapists are looking to be trained to advance with it. They need to be reassured that once they grow and become more competent and experienced, so will their salary, commission and job title.

A clinic owner who can show this level of commitment will have a much better chance of attracting the right therapists to join their team. One way of doing this is by clinic owners being transparent about how they offer this level of training and career development to new staff in their job description. There needs to be careful consideration about how the job is advertised – it isn’t simply a “job” – it’s a paid training opportunity with huge potential to excel in the aesthetics business and become a medical professional.

The job spec could even include a clear timescale of how the job will evolve and how the salary will progress if the applicant is successful and committed. I believe this is how I have managed to recruit, and more importantly, retain my highly skilled and efficient staff.

Finally, a warning; I was thinking about discussing the practice of poaching staff from other clinics. I have witnessed this approach and seen the outcome over the years. I believe it is totally unethical to lure another clinic’s staff as often clinics have spent a lot of time and money to train them. If a therapist comes to you for a position that’s one thing but to go out of your way to locate a competitor’s top therapist shows a stunning lack of integrity. This is bad practice and I have often seen karma come back to bite those clinic owners in their derrière!

General Data Protection Regulation (GDPR)

General Data Protection Regulation


How has the General Data Protection Regulation (GDPR) impacted clinics and what advice can you give?

Like all local businesses and reputable medical professionals, the way in which we process data here at Health & Aesthetics is a crucial part of our ongoing commitment to providing and pioneering the very highest standards of clinical excellence. This way our patients are confident that their privacy is safeguarded by a secure data management system that protects their rights further improves our standards and streamlines the subject of consent within the aesthetics sector.

Collation of personal patient data is, of course, inevitable in our industry. It helps us, aesthetic professionals, to continuously monitor patients throughout their treatment plan, and to provide the most appropriate advice that garners the best possible results. However, it is essential that our patients are confident that their data is being handled with the utmost confidentiality.

We were well prepared for the new General Data Protection Regulations (GDPR) so its impact on us was managed well. In preparation for the new regulations, we have worked closely with the provider of our data management system – Palau – to ensure that our GDPR compliance is as robust as possible. Palau spent a lot of time working closely with data protection authorities in Europe and has already implemented strong privacy protections that reflect its guidance. Its staff is as dedicated as the team here at Health & Aesthetics to complying with the new legislation, and our collective collaboration in preparation for GDPR will result in a seamless transition that adheres to both EU regulations and our privacy policy.

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