Wednesday, 10 July 2019

What is On-Page SEO ?

On-Page SEO

On-Page SEO

Introduction of On-Page SEO

Search engines are getting smarter all the time, but they are still not very smart. A search engine spider does not assign meaning to visual factors, such as layout, color, typefaces, and the content of images. It must use computation to figure out what each page is about. In this article we are tell about how we do On-Page SEO our websites.

To view a page in the way a search engine does, look at its source HTML code. This removes all visual meaning, and leaves the page’s content in its raw form. 

The factors search engines use to evaluate the subject focus of a page are:

  • Keyword density
  • The placement of keywords on the page

Keyword density

Keyword density simply means how often a particular word or phrase occurs in the content of a page. If your page has a thousand words, and your target term makes up forty of those words, the keyword density of that term will be 4%. If you want your page to rank for a certain term, that term should occur with a density that is neither too low nor too high. Clearly, a page that does not mention a term very much will not seem to be about that term, so it cannot compete. On the other hand, a page that has one term taking up half of the words on the page will have a very high density. But that page would be viewed as artificially stuffed with the keyword, which is unnatural and unlikely to be readable or useful. Search engines like to see a natural balance of language. As a general guide, Google will tolerate a keyword density of between 2% and 4%. Other search engines such as Yahoo and Bing may accept higher densities, so bear this in mind when you are optimizing your pages.

A handy free tool for testing keyword density is the Keyword Density Checker (  http://keydensity.com.w3snoop.com//keyword-density-checker-calculator ).


Placement of Keywords

HTML (Hypertext Markup Language) is the tagging language that gives a web page its structure. HTML tags identify structural elements, some of which assign meaning to their contents. Where search engines are concerned, some HTML tags give more relevance to the subject focus of a page’s contents. 

Title tag

The  <title> tag is probably the most important tag for identifying a page’s subject focus. Every page should have one title tag. This belongs in the  <head> section of the page, which means it is not part of the visible content on the page. The contents of the title tag are displayed in the window or tab of the page, in the browser’s back/forward navigation menus, and in the bookmark when the page is saved. Keyword density and length are relevant to your page titles. Keep to natural language and do not repeat keywords too often. Google only recognizes about the first sixty characters of a title tag, whereas Yahoo may read the first hundred and twenty characters (also useful when optimizing a page for a particular search engine).

URL

The contents of the URL (Uniform Resource Locator) are also important for search relevance. If your keywords appear in your site’s domain name, in the directory path to the page, or in the page’s filename, they will add useful relevance. It is always better to use real words in the URL, which may be separated by hyphen or underscore characters.

Heading 1 tag

Every web page should feature one  <h1> , or main heading tag. This is the primary on-page tag that tells the visitor what the whole page is about. In an article, the main heading is the title of the article. Ensure your  <h1> tag contains your target keywords where possible, but keep it meaningful, interesting, and only as long as it needs to be. 

Minor heading tags

Your web pages may feature several minor headings, typically  <h2> and  <h3> . These tags describe the contents of a subsection of the page, so they give relevance but are less important than the main  <h1> tag. It is advisable to repeat your target search terms, or variations on those terms, in your minor tags, but always keep them readable and useful.

Body Content

As mentioned, the rest of your page content should feature keywords in a natural proportion. However, content that is higher up the page (in the HTML source) will be viewed as introductory, which means it is more likely to describe what the page is about. Relevance decreases the farther down the page you go. The  alt (alternative text) and  long-desc properties of images also carry relevance. Treat these like you would other body text. They also describe the subject matter of images
to search engine spiders and screen readers (which translate the contents of web pages to audio so they can be understood by people with vision impairment).

Meta Content

Meta tags are tags which, like the  <title> tag, belong in the  <head> section of the page, so are not displayed on the web page itself. They are used to describe properties of the page to other user agents (that is, not browsers, but search engines and so on). The most common meta tags are the keywords and description tags. Google does not seem to assign relevance to the contents of these tags, but some other search engines do, and may use the meta description in the search result listings themselves, so ensure your meta description gives an accurate description of what’s on the page. When you have optimized your web pages to feature your target search terms in reasonable proportions wherever possible, you should see them feature higher in search rankings. However, as I mentioned earlier, on-page SEO plays a relatively small part in the overall ranking calculation (particularly for Google). To get really competitive, a web page must be validated by the rest of the Web, which is where off-page SEO comes into play.

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